Social Media has the power to connect you with targeted audiences. Twitter®, Facebook®, YouTube®, LinkedIn® and others can help keep your audience informed with up-to-the-minute details about your participation at the Smart Manufacturing Experience.
What Social Media Sites Should I Use?
Twitter – Post updates about your company, new products, special offers and more. Use #SmartMfgExp24 or #SmartManufacturingExperience or retweet @smartmfgexp.
Facebook – Announce your plans to exhibit at Smart Manufacturing Experience. Engage with attendees before and after the event. @smartmanufacturingexperience
YouTube – Use video to connect with your customers.
LinkedIn – Develop relationships with customers and prospects. @smart-manufacturing-experience
Instagram – Showcase products and events. @smartmfgexp
What Should I Post to Social Media Sites?
Below are several examples of what you can post to social media to promote your booth, new products, features, and more! Copy and paste the below posts to your social media account – be sure to replace what’s in parenthesis with your booth # or company name.
Sample Social Posts
We’re exhibiting at #SmartMfgExp24! Will we see you there? Register through our landing page to save on registration! [Insert your landing page link]
Join us at Smart Manufacturing Experience 2024 – Where the art of invention creates industry transformation! [Insert your landing page link]
Save on your Smart Manufacturing Experience registration today by signing up here: [Insert your landing page link]
Social Media Advertising
Social media advertising is a great way for you to reach your audience. It’s incredibly cost effective and can work with any budget. You’ll want to make sure you’re targeting the correct audience for your company.
Twitter:
Use an image that includes the Smart Manufacturing Experience logo and your company logo, or you can use a product photo.
Copy example: Join us at @SmartMfgExp this year! We’ll be in booth # ___.
For this ad, you’d want to target specific job titles, companies, or locations. And be sure to link back to your personalized event landing page!
Facebook:
Use an image that includes the Smart Manufacturing Experience logo and your company logo, or you can use a product photo. Make sure the photo copy is no more than 20%, or Facebook will not approve your ad. You may also choose to do a carousel ad, in which you can feature multiple photos with multiple descriptions. Keep it short and simple!
For this ad, you’d want to target specific job titles, companies, or locations. And be sure to link back to your personalized event landing page!